How Nintendo Became a Video Game and Cultural Juggernaut
by Leo Wilson, age 12
Nintendo is mainly known as a video game company but when the company started, video games were almost one hundred years in the future. Nintendo was founded in 1889 by Fusajiro Yamauchi, who created a handmade playing card game called "Hanafuda." But the company decided to stop selling cards in the 1960s when profits slowed due to the game's association with crime and gambling.
In 1960, Nintendo was flipped on its head at the direction of its then current CEO Hiroshi Yamauchi, the great grandson of Fusajiro Yamauchi. Hiroshi wanted to make Nintendo more than just a card company, he wanted to enter the growing video game arcade business. Even though, strangely enough, Hiroshi never liked playing video games.
But it wasn't going to be easy. Companies like Atari, and Mattel were already developed in the market. Atari was making very popular video games like Pong and Space Invaders. In 1975 Nintendo launched their first video game called EVR Race. The game was not a success. Constant break downs, glitches in the system, and other mechanical issues lead arcade owners to dump the game because it was too expensive to maintain. [Read More]