New Ownership Launches Upgrades at South Towne Mall
Planet Fitness Facility Will Open New Location on Broadway in Monona
by Antoneah Armour, age 17
South Towne Mall is getting makeover. Construction and reconfiguration at the mall began in August. South Towne is anchored by Kohl’s and Shopko department stores, and by Hobby Lobby.
Now comes news that another anchor tenant will launch operations at the site.
Planet Fitness, a national health club chain based in New Hampshire, will open at South Towne this fall. Individual Planet Fitness clubs are franchised, and this Planet Fitness is owned and operated by Wisconsin investors.
The new health club is a large facility. Planet Fitness, already in the process of signing up members, has leased 20,000 square feet. They have opened an office at South Towne to greet new customers and offer incentives for new members. Overall, South Towne Mall offers about 225,000 square feet of retail, restaurant, and office space.
A local company called LNR Partners, headed by John Livesy, developed and built the property in 1983. Learsi & Company purchased South Towne last year. South Towne Mall is located just off the Beltline at 2301-2315 W. Broadway.