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American Girl’s Saige Character Named 2013 Girl of the Year
by Simone Rogers, age 16
Recently,
a new American Girl doll named Saige Copeland was introduced as the
2013 Girl of the Year. Saige is a fourth grader from Albuquerque, New
Mexico, who loves to paint and ride horses. She is the latest edition
of the popular featured doll by the Middleton-based American Girl
Company.
Introduced with Saige are two books and the accessories,
a horse and a hot air balloon. The cost of the Saige doll and one book
together is $110.
Started in 2001, the Girl of the Year dolls
have created a major boost in revenue for American Girl. McKenna, 2012’s
Girl of the Year doll, was credited by Mattel as one reason American
Girl showed the largest sales gain of all Mattel products. The doll was
also the source of revenue gains for the company in two quarters of
2012, and in American Girl retail stores.
Along with introducing
the new doll, American Girl is holding an all-girl art contest, which
will include grants for elementary art teachers. The company will also
fund art programs and activities developed with Americans for the Arts, a
non-profit organization.
[Source:
Wisconsin State Journal
]
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