American Girl’s Saige Character Named 2013 Girl of the Year

by Simone Rogers, age 16



         Recently, a new American Girl doll named Saige Copeland was introduced as the 2013 Girl of the Year. Saige is a fourth grader from Albuquerque, New Mexico, who loves to paint and ride horses.  She is the latest edition of the popular featured doll by the Middleton-based American Girl Company.
         Introduced with Saige are two books and the accessories, a horse and a hot air balloon. The cost of the Saige doll and one book together is $110.
         Started in 2001, the Girl of the Year dolls have created a major boost in revenue for American Girl. McKenna, 2012’s Girl of the Year doll, was credited by Mattel as one reason American Girl showed the largest sales gain of all Mattel products. The doll was also the source of revenue gains for the company in two quarters of 2012, and in American Girl retail stores.
         Along with introducing the new doll, American Girl is holding an all-girl art contest, which will include grants for elementary art teachers. The company will also fund art programs and activities developed with Americans for the Arts, a non-profit organization.

[Source: Wisconsin State Journal]

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