The term "Lombardi Time" pays homage to former Green Bay Packers coach Vince Lombardi (coach of the Packers from 1959 to 1968), one of the most successful coaches in the history of American football.

Lombardi believed strongly in punctuality, requiring his players to be 10 minutes early or they were considered late! Simpson Street Free
Press reporters learn the same principle of being on time in the Free Press newsroom.

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